The goal of this project was to raise awareness and attract a younger audience to Budweiser’s signature beer. The brand felt it was perceived as old and outdated, so I decided to combat this perception with a bold, futuristic approach. Drawing inspiration from the concept of Mars exploration, I developed the “Budweiser Space Program”—a campaign centered around the excitement of space travel. Beyond the initial campaign, I envisioned Budweiser partnering with organizations like NASA and SpaceX to create initiatives that use a portion of profits to support and inspire young students to explore careers in space travel, rocket science, and related fields.
