WINNER OF THE 2024 PACKAGE DESIGN ADDY AWARDS
Bean Atlas Coffee Roasters is a premium coffee brand that embodies the spirit of adventure, travel, and luxury. The brand is designed to resonate with young, adventurous millennials and savvy business professionals who value experiences as much as quality. To capture this essence, I developed a package design system that emphasizes the geographical origins of the coffee, weaving a narrative of exploration and discovery into every element. The packaging and branding incorporate subtle nods to the urban landscapes that define the company, blending the energy of bustling cityscapes with the intrigue of distant coffee-growing regions.
The sleek, minimalist aesthetic was carefully chosen to reflect the refined tastes of modern travelers and professionals. This approach not only highlights the brand’s premium quality but also creates an emotional connection—inviting consumers to journey through the flavors and stories that each blend offers. Whether enjoyed in a high-rise office or at 4 am while getting ready for that 10 hour flight to adventure, Bean Atlas Coffee Roasters is crafted to inspire a sense of wanderlust and luxury in every cup.
